The Idea
Data Quality Shouldn't Require a Data Team
Validating data has always been an engineering job, the work of someone who can read the schema, write the checks, and maintain them as things change. That bottleneck is why so many quality problems go unaddressed: the people who know what "right" looks like aren't the people who can encode it.
Dataplane removes the handoff. It profiles your data and surfaces what to look for automatically, so no one starts from a blank rulebook. Anyone can define a rule in plain language, with no SQL and no pipeline access. And every rule you accept becomes part of the data fabric itself, traveling with the data wherever it's consumed instead of sitting in a script someone has to remember to run.
Why It Matters
The People Who Use the Data Know What Good Looks Like
Consumers, like planners, analysts, and operators, are the ones who feel it when a number is wrong. They know what the data is supposed to say. Put the power to define quality in their hands, and the rules finally reflect how the business actually works, leading to better decisions and better outcomes.
Catch the Silent Errors
Domain-aware rules find the costly mistakes that pass every generic check: the stockout read as demand, the drifted unit, the decimal slip in a cost feed.
Name the Row at Fault
Attribution pins each failure to the exact rows that caused it, so fixes land where they belong instead of in a vague quality report nobody can act on.
Heal It in Place
Corrections are applied where the error actually lives, documented, repeatable, and reversible, so downstream teams get clean data without waiting on anyone upstream.
Move a Metric You Report
Tie clean data to a number you already track, like forecast accuracy, fill rate, or margin, and trace the gain back to the specific interventions that earned it.
How It Works
Bring Your Data. Pick Your Metric. Watch It Move.
One messy feed, walked all the way to a forecast you can trust, in five steps.
| sku | region | units | cost |
|---|---|---|---|
| A1042 | West | 318 | $4.10 |
| A-1042 | East | 0 | $4.10 |
| B-2200 | West | 96 | $41.00 |
| B-2200 | East | 1,440 | $4.10 |
| sku · region | was | now |
|---|---|---|
| A1042 · West | A1042 | A-1042 |
| A-1042 · East | 0 | 291* |
| B-2200 · West | $41.00 | $4.10 |
| B-2200 · East | 1,440 | 120 |
Connect Your Data
Point Dataplane at any source: warehouses, databases, apps, or a flat file. No pipeline rebuild. It reads what's there and immediately understands the entities inside: products, regions, costs, demand.
| sku | region | units | cost |
|---|---|---|---|
| A1042 | West | 318 | $4.10 |
| A-1042 | East | 0 | $4.10 |
| B-2200 | West | 96 | $41.00 |
| B-2200 | East | 1,440 | $4.10 |
Review Proposed Rules
Instead of authoring checks from scratch, you review domain-aware rules grounded in your data's meaning. Accept the good ones with a click.
Identify Data Quality Issues
Attribution pins each failure to the exact rows that caused it. No vague quality report. Every issue is traced to the specific record at fault and the reason it broke, so you know precisely what to fix and why.
Heal It in Place
Dataplane heals each issue automatically, and takes your guidance whenever you want a say in how. Corrections land where the error actually lives, documented, repeatable, and reversible, before anything reaches the forecast.
| sku · region | was | now |
|---|---|---|
| A1042 · West | A1042 | A-1042 |
| A-1042 · East | 0 | 291* |
| B-2200 · West | $41.00 | $4.10 |
| B-2200 · East | 1,440 | 120 |
Watch the Metric Move
Clean inputs show up where it counts. The business metric you set at kickoff, whether forecast accuracy, fill rate, or margin, moves, and every gain traces back to the specific issues you healed.
Outcomes
Quality You Can Put a Number On
more data quality coverage than hand-written checks
less time spent finding, correcting, and re-checking data
cheaper to fix an error at entry than after it reaches a decision
See the Errors You're Paying For, Then Watch Them Disappear
Bring a dataset and a metric you care about. We'll show you where the silent errors are hiding, attribute them to the rows at fault, and heal them in place, with the work auditable end to end.
Explore related capabilities: Data Ontology, Master Data, and Data Enrichment.